Social media usage among wine tourism DMOs

Social media is an important tool for tourism destination promotion. The usage and the contents published on these platforms have an important role in visitors’ decision-making process. Information and communication technologies are changing DMOs’ markets and communication paradigm, since they allow...

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Bibliographic Details
Main Author: Jorge, Filipa (author)
Other Authors: Teixeira, Mário Sérgio (author), Fonseca, Carlos (author), Correia, Ricardo Jorge (author), Gonçalves, Ramiro Manuel Ramos Moreira (author)
Format: conferenceObject
Language:eng
Published: 2020
Subjects:
Destination marketing organizations
Digital marketing tools
Facebook
Instagram
Tourism
Twitter
YouTube
Online Access:http://hdl.handle.net/10198/20461
Country:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/20461

Internet

http://hdl.handle.net/10198/20461

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