Using Web Data for Measuring the Effectiveness of an E-Commerce Site
An electronic commerce web site is successful if it achieves the purpose why it was created. Being successful is a necessary condition for the continuity of the business. For a company owning an e-commerce site it is not enough to know that they are selling and making a profit out of their activity;...
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| Format: | masterThesis |
| Language: | por |
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2008
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| Online Access: | http://hdl.handle.net/10216/20604 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/20604 |