European startups in the Chinese market: what are the first important steps?

In this thesis, which I write as a final work for the master in Chinese Studies at the University of Aveiro, I will research Portuguese Startup companies, the interest they have in entering the Chinese market and the difficulties they might come across when doing so. I will investigate their investm...

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Detalhes bibliográficos
Autor principal: Lenteren, Eva Chloé van (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2018
Assuntos:
Texto completo:http://hdl.handle.net/10773/23541
País:Portugal
Oai:oai:ria.ua.pt:10773/23541
Descrição
Resumo:In this thesis, which I write as a final work for the master in Chinese Studies at the University of Aveiro, I will research Portuguese Startup companies, the interest they have in entering the Chinese market and the difficulties they might come across when doing so. I will investigate their investment vehicle, their product and the barriers they have setting up their company and negotiating with the Chinese. I will make a questionnaire to obtain the right information and will draw my conclusions after having investigated these issues. I will try to come up with a plan to help them and to see how they can be facilitated with overbridging language and culture differences. And how I specifically, can help with the knowledge gained throughout my studies