Gaining competitive advantage through the balanced scorecard
One of the most important questions emerged of an intense debate in the field of strategic management is: “how do firms achieve competitive advantage?”. Competitive advantage is seen as the main source to explain the superior firm’s performance, and thus comes to represent the fundamental aim of str...
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| Format: | bookPart |
| Language: | eng |
| Published: |
2022
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| Online Access: | http://hdl.handle.net/10400.5/25091 |
| Country: | Portugal |
| Oai: | oai:www.repository.utl.pt:10400.5/25091 |