Market orientation for the hotel segment : the portuguese case
In view of the importance of the hotel segment for the tourism and for the economy of countries such as Portugal, the objective of this study was to measure the level of orientation for the market of the largest hotel groups of Portugal. This investigation initially emphasized the importance of the...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.11/987 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipcb.pt:10400.11/987 |