Film marketing action plan for film-induced tourism destinations: the case of the Island of Sao Nicolau
The objective of the present work was to elaborate an action plan of a marketing film for the promotion of tourism in the Island of São Nicolau in Cape Verde, in order of establishing, through one of the new found ways of innovation in tourism in relation to convention methods, establish with the ta...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10198/19838 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/19838 |