Consumer attitudes towards online mobile advertising formats
Online advertising companies rely primarily on targeted advertising. It is a system that basically uses consumers data like search engine history, interests and demographic information to better understand what products or services consumers might want next, so to be able to optimize the advert. How...
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| Format: | masterThesis |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10071/21880 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21880 |