Employer Branding as a Talent Management Tool: A Systematic Literature Revision

The aim of this paper is to present a systematic literature revision (SLR) that shows the relationship between the concept of employer branding (EB) and talent management (TM). Based on the EB model proposed by Backhaus and Tikoo in 2004, and the macro-contingent model for talent management introduc...

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Bibliographic Details
Main Author: Reis, Isabel (author)
Other Authors: Santos, Maria José (author), Dionisio, Andreia (author)
Format: article
Language:por
Published: 2021
Subjects:
employer branding
talent management
systematic literature revision
Online Access:http://hdl.handle.net/10174/30498
Country:Portugal
Oai:oai:dspace.uevora.pt:10174/30498

Internet

http://hdl.handle.net/10174/30498

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