APA (7th ed.) Citation

Boleto, A. R. S. (2013). Humor in marketing as a success factor: The case of MEO.

Chicago Style (17th ed.) Citation

Boleto, Ana Raquel Soeiro. Humor in Marketing as a Success Factor: The Case of MEO. 2013.

MLA (8th ed.) Citation

Boleto, Ana Raquel Soeiro. Humor in Marketing as a Success Factor: The Case of MEO. 2013.

Warning: These citations may not always be 100% accurate.