Hotel industry growth trends –the case of intercontinental hotels group

IHG is considered one of the biggest companies fromhotelindustry.Its presence is spread worldwide, accounting with more than 5,600 franchised, managed, owned and leased hotels. Its revenues are reported according to three regions –Americas, EMEAA and Greater China.IHG has been developingexpansionist...

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Bibliographic Details
Main Author: Avelar, Pedro Alexandre Santos (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
RevPAR
Hotel Industry
Business models
Share price
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/105523
Country:Portugal
Oai:oai:run.unl.pt:10362/105523
Description
Summary:IHG is considered one of the biggest companies fromhotelindustry.Its presence is spread worldwide, accounting with more than 5,600 franchised, managed, owned and leased hotels. Its revenues are reported according to three regions –Americas, EMEAA and Greater China.IHG has been developingexpansionist strategies, improving its business models and aligningits corporate goalsin order to obtain long-term sustainability. We performedananalysis of IHG business modelsandvalue drivers, researched about its majorcompetitors andincorporated the mainindustry trendsin the forecast.It was adopted the DCFmethodology in order to determine the FY20 share price.

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