Atitude dos Consumidores face aos Apelos Racionais e Emocionais da Publicidade: estudo do sector alimentar.

Bibliographic Details
Main Author: Canedo, Elisa Margarida Lopes (author)
Format: masterThesis
Language:por
Published: 2009
Subjects:
Marketing
Porto
Online Access:http://hdl.handle.net/10216/56125
Country:Portugal
Oai:oai:repositorio-aberto.up.pt:10216/56125

Internet

http://hdl.handle.net/10216/56125

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