The homebanking trends : which strategic path should Retail Banks pursue?
One of the greatest commercial innovations developed by Retail Banks was the homebanking service. This dissertation aims at assessing the current evolution stage of the Portuguese homebanking market, as well as finding gaps vs. users’ needs/ preferences, thus projecting future trends. To do so, it w...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2014
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| Texto completo: | http://hdl.handle.net/10400.14/17387 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/17387 |