The homebanking trends : which strategic path should Retail Banks pursue?

One of the greatest commercial innovations developed by Retail Banks was the homebanking service. This dissertation aims at assessing the current evolution stage of the Portuguese homebanking market, as well as finding gaps vs. users’ needs/ preferences, thus projecting future trends. To do so, it w...

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Bibliographic Details
Main Author: Pino, Ana Raquel Monteiro (author)
Format: masterThesis
Language:eng
Published: 2014
Subjects:
Online banking
Homebanking
Homebanking benchmark
Banking customers experience
Homebanking trends
Banking channels
Banco online
Estudo de mercado do homebanking
Experiência do cliente bancário
Tendências do homebanking
Canais bancários
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/17387
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/17387

Internet

http://hdl.handle.net/10400.14/17387

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