Customer journey analysis - building a customer journey map based on consumer behaviour

Bibliographic Details
Main Author: Ana Margarida de Sousa Rocha Guimarães (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10216/133051
Country:Portugal
Oai:oai:repositorio-aberto.up.pt:10216/133051