The Effects of UGC in Instagram Stories on Brand Perception and Purchase Intention: Analysis of UGC in small and large businesses
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2022
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| Online Access: | http://hdl.handle.net/10362/145763 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/145763 |