10-year Portuguese football strategic plan: sustainable growth - the rise of virtual football

This analysis serves as a complement to the 10-year Portuguese Football Strategic Plan conducted in Partnership with FPF and Deloitte. After measuring the impact of fan engagement, women’s football, academic football, broadcasting rights, and international exposure, this report was directed towards...

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Bibliographic Details
Main Author: Graveto, João Pedro Da Silva (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Strategic analysis
Strategy and international business
Gaming
Football
Sport management
Data analysis
Esports
Portuguese football
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/142541
Country:Portugal
Oai:oai:run.unl.pt:10362/142541
Description
Summary:This analysis serves as a complement to the 10-year Portuguese Football Strategic Plan conducted in Partnership with FPF and Deloitte. After measuring the impact of fan engagement, women’s football, academic football, broadcasting rights, and international exposure, this report was directed towards the emerging rise of the gaming and eSports industry. A perspective was given towards the sector globally, introducing a detailed analysis of the Portuguese landscape. Overall, the aim was to understand how to enhance the current status of the national virtual football panorama by recommending strategies to increase its attractiveness.

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