A clustering approach for knowledge discovery in database marketing
Due to the advances in information and communication technologies, corporations can effectively obtain and store transactional and demographic data on individual customers at reasonable costs [1]. The challenge now is how to extract important knowledge from these vast databases in order to gain a co...
| Autor principal: | |
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| Outros Autores: | , , |
| Formato: | conferencePaper |
| Idioma: | eng |
| Publicado em: |
2005
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/1822/5924 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/5924 |