A clustering approach for knowledge discovery in database marketing

Due to the advances in information and communication technologies, corporations can effectively obtain and store transactional and demographic data on individual customers at reasonable costs [1]. The challenge now is how to extract important knowledge from these vast databases in order to gain a co...

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Bibliographic Details
Main Author: Santos, Manuel Filipe (author)
Other Authors: Cortez, Paulo (author), Quintela, Hélder (author), Pinto, Filipe (author)
Format: conferencePaper
Language:eng
Published: 2005
Subjects:
Database marketing
Knowledge discovery from Databases
Data mining
Self-organizing maps
Decision trees
Science & Technology
Online Access:http://hdl.handle.net/1822/5924
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/5924

Internet

http://hdl.handle.net/1822/5924

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