Lost and win-back customers: towards a theoretical framework of customer relationship reactivation
The aim of this study is to explore dynamics of customer relationships in the posdissolution phase. The specific challenges with which companies with high levels of churn and competitive pressure are faced are addressed. Focusing relationships between the service provider and its individual customer...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | por |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10198/10134 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/10134 |