APA (7th ed.) Citation

Lopes, L., Brito, C., & Alves, H. (2014). Lost and win-back customers: Towards a theoretical framework of customer relationship reactivation.

Chicago Style (17th ed.) Citation

Lopes, Luisa, Carlos Brito, and Helena Alves. Lost and Win-back Customers: Towards a Theoretical Framework of Customer Relationship Reactivation. 2014.

MLA (8th ed.) Citation

Lopes, Luisa, et al. Lost and Win-back Customers: Towards a Theoretical Framework of Customer Relationship Reactivation. 2014.