Estudo experimental da eficácia da publicidade em jogos de tablet
Videogames are becoming, increasingly, the most popular mean of entertainment used by people of all ages. At the same time, product placement is also one of the most important techniques of advertising for marketers of the 21st century. This thesis aims to study the effectiveness of this marketing p...
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| Format: | masterThesis |
| Language: | por |
| Published: |
2015
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| Online Access: | https://repositorio-aberto.up.pt/handle/10216/92141 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/92141 |