Towards a typology of consumer–brand interactions on Facebook
Facebook has become a key player in branding activities. However empirical research on consumer–brand interaction on Facebook is still in its infancy. The aim of this research is to provide additional insights to brand managers on how to increase consumers’ interaction with brands on Facebook. We de...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10174/18031 |
| Country: | Portugal |
| Oai: | oai:dspace.uevora.pt:10174/18031 |