Promoting wine on Internet : an exploratory study of the Portuguese wine blog community
This study focuses on the content of Portuguese wine blogs and addresses two main questions: (i) which content and design elements of Portuguese wine blogs have more impact on the promotion of wine; (ii) how can we assess and improve the content and design quality of wine blogs. To answer these ques...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2011
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| Texto completo: | http://hdl.handle.net/1822/14666 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/14666 |