The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants
In a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all t...
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| Outros Autores: | , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2015
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/11110/835 |
| País: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/835 |