APA (7th ed.) Citation

Marques, C., Vinhas da Silva, R., Davcik, N., & Faria, R. (2020). The role of brand equity in a new rebranding strategy of a private label brand.

Chicago Style (17th ed.) Citation

Marques, C., R. Vinhas da Silva, N. Davcik, and R. Faria. The Role of Brand Equity in a New Rebranding Strategy of a Private Label Brand. 2020.

MLA (8th ed.) Citation

Marques, C., et al. The Role of Brand Equity in a New Rebranding Strategy of a Private Label Brand. 2020.