Consumer sustainability consciousness: a five dimensional construct
This paper examines consumer triggers towards sustainable consumption behaviours, proposing Consumer Sustainability Consciousness as a new construct that allows us to understand what drives the conscious consumption of sustainable products and services, in an integrated "Triple Bottom Line"...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/9390 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/9390 |
| Summary: | This paper examines consumer triggers towards sustainable consumption behaviours, proposing Consumer Sustainability Consciousness as a new construct that allows us to understand what drives the conscious consumption of sustainable products and services, in an integrated "Triple Bottom Line" perspective. Consumer Sustainability Consciousness is proposed as a five-dimensional construct involving: Sense of Retribution; Access to Information; Labelling and Peer Pressure; Health Issues; and Crisis Scenario. The proposed construct was defined using the C-OAR-SE procedure and measured and validated using both Exploratory and Confirmatory Factor Analysis. As a result, a 19-item scale is proposed to measure Consumer Sustainability Consciousness; theoretical and practical implications of the study are also discussed. |
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