Exploring the role of Portuguese brands' actions on social media on consumer engagement
With the progressive evolution of technology, digital communications and social media quickly turned into an indispensable practice of people's daily lives. At the same time, from a consumer point of view, individuals crave more than just transactional exchanges, they want to bond, connect with...
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| Format: | masterThesis |
| Language: | por |
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2018
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| Online Access: | http://hdl.handle.net/10071/15827 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/15827 |