Evaluating the Impact of Customer Demographical Characteristics on Relationship Outcomes
This study investigated the impact of customer demographic characteristics on relationship outcomes. Through exploratory factor analysis and multiple analysis of variance, the empirical findings demonstrated that customer age and gender were effective discriminators of relationship marketing outcome...
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| Outros Autores: | , |
| Formato: | book |
| Idioma: | eng |
| Publicado em: |
2013
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| Assuntos: | |
| Texto completo: | https://hdl.handle.net/10216/70563 |
| País: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/70563 |