Evaluating the Impact of Customer Demographical Characteristics on Relationship Outcomes

This study investigated the impact of customer demographic characteristics on relationship outcomes. Through exploratory factor analysis and multiple analysis of variance, the empirical findings demonstrated that customer age and gender were effective discriminators of relationship marketing outcome...

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Bibliographic Details
Main Author: Teresa Fernandes (author)
Other Authors: João Proença (author), Meena Rambocas (author)
Format: book
Language:eng
Published: 2013
Subjects:
Ciências sociais
Social sciences
Online Access:https://hdl.handle.net/10216/70563
Country:Portugal
Oai:oai:repositorio-aberto.up.pt:10216/70563

Internet

https://hdl.handle.net/10216/70563

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