FROM HERO TO ZERO: O EFEITO MODERADOR DO BRAND LOVE NOS ANTECEDENTES E CONSEQUENTES DO BRAND HATE

Bibliographic Details
Main Author: Bruno Tiago Barbosa Ribeiro (author)
Format: masterThesis
Language:por
Published: 2019
Subjects:
Economia e gestão
Economics and Business
Online Access:https://hdl.handle.net/10216/123738
Country:Portugal
Oai:oai:repositorio-aberto.up.pt:10216/123738
Description
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