The strategic challenges of under armour in 2021 with an analysis of the womenswear market

This work project describes UA’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the field lab’s guideline, a case study with an industry overview and information about the discusse...

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Bibliographic Details
Main Author: Mohr, Zelda (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Strategy
Sustainable competitive advantage
Sports apparel and footwear industry
Under armour
Disruptive strategies for value creation
Womenswear
Market segmentation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/142553
Country:Portugal
Oai:oai:run.unl.pt:10362/142553

Internet

http://hdl.handle.net/10362/142553

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