A digital communication plan for Quiksilver, Portugal

Quiksilver is a worldwide company that came to Portugal for the first time 30 years ago on a license, which was brought back to the Quiksilver group in 2011 before the opening of their own flagship store in Ericeira, Portugal. Only the brand DC shoes is remaining as a distributor on the Portuguese m...

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Bibliographic Details
Main Author: Uttrup, Emilie Bekhoj (author)
Format: masterThesis
Language:eng
Published: 2018
Subjects:
Online Access:http://hdl.handle.net/10071/15282
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/15282