Touristic marketing: communicating a brand named Vila Real de Santo António
In a world that everyday is becoming more and more globalized, and in which consumers have the ability to compare and consume in many different markets, the competition has also been greatly intensified. In touristic marketing, to smaller destinations it has become even more difficult to highlight a...
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| Format: | masterThesis |
| Language: | eng |
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2013
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| Online Access: | http://hdl.handle.net/10071/5214 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/5214 |