APA (7th ed.) Citation

César Machado, J., Vacas de Carvalho, L., & Lencastre, P. d. (2012). Brand mergers: An analysis of consumer brand identity preferences.

Chicago Style (17th ed.) Citation

César Machado, Joana, Leonor Vacas de Carvalho, and Paulo de Lencastre. Brand Mergers: An Analysis of Consumer Brand Identity Preferences. 2012.

MLA (8th ed.) Citation

César Machado, Joana, et al. Brand Mergers: An Analysis of Consumer Brand Identity Preferences. 2012.