Analysis of food buying behavior: A multinational study framework

To make everyday food choices is a complex pro- cess, involving decisions which are influenced by distinct aspects associated with, among other fac- tors, purchasing ease, competitiveness of the mar- ket, advertising campaigns and marketing strategies, to mention a few related with aspects linked to...

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Detalhes bibliográficos
Autor principal: Guiné, Raquel P. F. (author)
Outros Autores: Ferreira, Manuela (author), Correia, Paula (author), Bartkiene, E. (author), Szucs, V. (author), Tarcea, M. (author), Ranilović, J. (author), Černelič-Bizjak, M. (author), Isoldi, K. (author), EL-Kenawy, A. (author), Ferreira, V. (author), Klava, D. (author), Korzeniowska, M. (author), Vittadini, E. (author), Leal, M. (author), Frez-Muñoz, L. (author), Papageorgiou, M. (author), Djekić, I. (author)
Formato: article
Idioma:eng
Publicado em: 2021
Assuntos:
Food choice
Convenience
Price
Buying intention
Marketing
Texto completo:http://hdl.handle.net/10400.19/6570
País:Portugal
Oai:oai:repositorio.ipv.pt:10400.19/6570

Texto Completo

http://hdl.handle.net/10400.19/6570

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