The founding of a peer-to-peer rental marketplace - marketing strategy

This project illustrates the build-up of the start-up Renty a, a peer-to-peer renting platform for almost everything. This document is one of three individual contributions of the overall paper and follows the individual part “The founding of a Peer-to-Peer Rental Marketplace –Competitive Landscape...

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Detalhes bibliográficos
Autor principal: Bakali, Benjamin (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Entrepreneurship
Marketing strategy
Sharing economy
Peer-to-peer platforms
Start-up
Go-to-market strategy
Marketplace
Renting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/144726
País:Portugal
Oai:oai:run.unl.pt:10362/144726

Texto Completo

http://hdl.handle.net/10362/144726

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