Relationship quality determinants and outcomes in retail banking services: The role of customer experience
Cultivating high quality relationships with customers is of paramount importance in the banking sector. However, there has been little effort to examine relationship quality (RQ) in financial services, and though the evaluation of RQ should depend on the experience provided, empirical evidence on ho...
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| Format: | article |
| Language: | eng |
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2019
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| Online Access: | https://hdl.handle.net/10216/119676 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/119676 |