How can Fox Networks Group grow faster via entering and thriving in the online advertising market? Communications plan for this is Fox

The current advertising landscape in Portugal reveals that the Pay- TV market has reached maturity giving little margin for growth while digital has been the advertising channel with the biggest growth. Being FNG’s main business in the Pay- TV market, the company plans to invest in new Digital adver...

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Bibliographic Details
Main Author: Pereira, Daniela Costa (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
FNG
Marketing plan
Online advertising
Media agencies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/114624
Country:Portugal
Oai:oai:run.unl.pt:10362/114624

Internet

http://hdl.handle.net/10362/114624

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