How can Fox Networks Group grow faster via entering and thriving in the online advertising market? Communications plan for this is Fox

The current advertising landscape in Portugal reveals that the Pay- TV market has reached maturity giving little margin for growth while digital has been the advertising channel with the biggest growth. Being FNG’s main business in the Pay- TV market, the company plans to invest in new Digital adver...

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Detalhes bibliográficos
Autor principal: Pereira, Daniela Costa (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2020
Assuntos:
FNG
Marketing plan
Online advertising
Media agencies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/114624
País:Portugal
Oai:oai:run.unl.pt:10362/114624

Texto Completo

http://hdl.handle.net/10362/114624

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