A new reality for brands: the 4.0 Era focused on the human
Technological advances and changes in consumer behavior have marked a new era in retail. In addition to a re-inforcement of the omnichannel approach (Retail 3.0), the changes in marketing and retail strategies aim to strengthen the unification between the online and offline world, with the introduct...
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| Format: | bookPart |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/1822/71825 |
| Country: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/71825 |