Corporate brands: what’s new?
2001 marked the tenth anniversary of a seminal article on corporate branding written by the distinguished English advertising consultant Stephen King (1991). In this article King’s contribution to the emergent theory relating to corporate branding in the context of recent scholarship is appraised. T...
| Main Author: | |
|---|---|
| Format: | article |
| Language: | por |
| Published: |
2005
|
| Subjects: | |
| Online Access: | https://doi.org/10.17231/comsoc.8(2005).1188 |
| Country: | Portugal |
| Oai: | oai:journals.uminho.pt:article/1325 |