Mental imagery, product involvement and presence at virtual reality supermarket

Virtual Reality (VR) is a technology that creates fully immersive and virtual experiences and have been used to create virtual supermarkets and explore consumer behaviour on such alternate reality. The current study uses a VR scenario to analyse the effects of mental imagery, product involvement and...

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Bibliographic Details
Main Author: Loureiro, S. M. C. (author)
Other Authors: Correia, C. (author), Guerreiro, J. (author)
Format: article
Language:eng
Published: 2022
Subjects:
Mental imagery
Product involvement
Presence
Emotions
Purchase intentions
Online Access:http://hdl.handle.net/10071/25925
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/25925

Internet

http://hdl.handle.net/10071/25925

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