Corporate reputation in B2B service customers: the effect on word of mouth, loyalty intentions and trust
The present investigation addresses the concept of corporate reputation as a vital asset for companies, which importance has increased particularly in regard to the perception of B2B customers in the service context. The lack of attention attributed to this pivotal stakeholder in this specific conte...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2017
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| Texto completo: | http://hdl.handle.net/10071/13708 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/13708 |