The impact of experience in brand loyalty of wine brands in portuguese wine industry
The brand's difficulty of standing out from the crowd is leading them to dive in an emotional approach of the brand-customer relationship in order to become a love brand and conquer loyal customers. Experiential marketing is a new concept that is arousing interest among the researchers since it...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10071/21715 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21715 |