Artificial intelligence’s impact on marketing
Today’s business environment reinforces digitalization, a phenomenon particularly noticeable with the Covid-19 pandemic. Companies must survive a fast-moving and constantly changing business environment, an increasingly fierce competition, and increasingly exigent customers. To differentiate themsel...
| Autor principal: | |
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2024
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| Texto completo: | http://hdl.handle.net/10071/26479 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/26479 |