The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal

Lidl in Portugal is in the process of developing its personal care range, under the brand Cien. This Work Project focuses on the hair care category and its main objective is to identify the challenges and opportunities that Lidl should address in order to grow this category in its stores in Portugal...

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Bibliographic Details
Main Author: Pereira, Margarida Amorim Ferreira Avilez (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Consumer decision journey
Hair care
Hard discounters
Lidl
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/27850
Country:Portugal
Oai:oai:run.unl.pt:10362/27850

Internet

http://hdl.handle.net/10362/27850

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