Business model reinvention: Impacts of Covid-19 on the fitness gym industry
Fitness gyms are experiencing a particular turmoil due to the Covid-19 crisis. The fitness industry is at the heart of wellness and health and is one of the most affected by the pandemic since 2020 (Baron, 2021). The closure of gyms, the cancellation of memberships, and the advent of free online fit...
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| Format: | masterThesis |
| Language: | eng |
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2022
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| Online Access: | http://hdl.handle.net/10071/24161 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/24161 |