How to boost and reach the full potential of Mugler´s perfumes brand loyalty: what should be the ideal brand architecture for Mugler
The main purpose of this work project is to analyze Mugler’s capacity to boost and reach the full potential of its perfumes brand loyalty to retain consumers in Portugal. Beyond desk research, 30 in-depth interviews with Mugler consumers, social media listening, and mystery client were conducted and...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10362/139164 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/139164 |