“Speaking of purchases”: how conversational potential determines consumers' willingness to exert effort for experiential versus material purchases
Consumers spend much of their incomes on two types of purchases: experiences and material objects. Recent research has successfully used this purchase type categorization to predict various types of social and psychological consumer outcomes. The present investigation extends this research to a nove...
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| Format: | article |
| Language: | eng |
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2021
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| Online Access: | http://hdl.handle.net/10400.14/33833 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/33833 |