The Importance of A Green Marketing Strategy in Brand Communication: M. Coutinho Multi-Brand Car Dealer Case in Northern Portugal
Today’s consumer is better informed, are very concerned to sustainability and has an enormous power to disseminate information and opinions. This brings to the brands the need of understanding the importance recognized by their customers regarding the adoption of sustainable marketing strategies thi...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/11328/3394 |
| País: | Portugal |
| Oai: | oai:repositorio.uportu.pt:11328/3394 |